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Population
14 million
14 million
percentage of
Millennials
82.6%
Millennials are defined as those aged between 15-35. The data is based on Oxford Economics forecasts
Population
growth
19.7%
Total population change from
2010 to 2030 in %, sourced from Oxford Economics, 2014.
Recreation & leisure
spend
86%
Discretionary spending is a good
measure to capture the growing affluence of a city. The data is based on estimates from Oxford
Economics, 2014.
